Privacy Policy

1. Information We Collect

We may collect the following types of personal information:

• Contact information — name, email address, phone number, and business name provided via our contact form or direct communication.
• Project information — details about your project, business goals, and service requirements that you share with us.
• Usage data — information about how you interact with our website, including pages visited, time spent, and browser type (collected via analytics tools).
• Communications — records of correspondence including emails and messages.
• Payment information — billing details processed securely through our payment providers. We do not store full card numbers on our servers.

2. How We Collect Information

We collect personal information through:

• Contact and enquiry forms on our website
• Direct correspondence via email, phone, or video call
• Cookies and similar tracking technologies on our website
• Third-party analytics platforms (such as Google Analytics)
• Our project management and invoicing systems

Where practical, we will collect information directly from you. We will not collect information about you from third parties without your knowledge unless it is unreasonable or impractical to do so.

3. Why We Collect Your Information

We collect and use personal information to:

• Respond to your enquiries and provide you with information about our Services
• Deliver the Services you have engaged us to provide
• Process invoices and manage project communications
• Improve our website and services through analytics
• Comply with our legal obligations
• Send occasional updates about our services (only where you have consented)

We will only use your personal information for the purposes for which it was collected, or for a directly related secondary purpose, or with your consent.

4. Cookies and Tracking

Our website uses cookies and similar technologies to improve your browsing experience and understand how visitors use our site. Cookies are small data files stored on your device.

We use the following types of cookies:

• Essential cookies — required for the website to function correctly.
• Analytics cookies — help us understand how visitors interact with our website (e.g., Google Analytics).
• Preference cookies — remember your settings and preferences.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website. By continuing to use our website, you consent to our use of cookies as described in this policy.

5. Disclosure of Personal Information

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

We may disclose your personal information to:

• Service providers — third-party contractors who assist us in operating our business (e.g., hosting providers, payment processors, project management tools), bound by confidentiality obligations.
• Subcontractors — where necessary to deliver your project, under strict confidentiality agreements.
• Legal and regulatory bodies — where required by law, court order, or regulation.
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred to the relevant successor entity.

Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients comply with the Australian Privacy Principles or a comparable privacy regime.

6. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our security measures include:

• Secure HTTPS connections on all web properties
• Access controls limiting who can access personal information
• Encrypted storage and transmission of sensitive data
• Regular security reviews of our systems and processes

While we take reasonable precautions, no method of transmission or storage over the internet is completely secure. In the event of a data breach that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches scheme.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements.

Specifically:

• Enquiry and contact information: retained for up to 2 years after last contact.
• Client project records and invoices: retained for 7 years to comply with taxation and financial regulations.
• Website analytics data: retained according to the analytics provider's retention settings (typically 26 months).

When personal information is no longer required, we take reasonable steps to destroy or de-identify it securely.

8. Your Rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

• Access — request access to the personal information we hold about you.
• Correction — request that we correct inaccurate, incomplete, or out-of-date personal information.
• Complaint — lodge a complaint about how we handle your personal information.
• Opt-out — unsubscribe from any marketing communications at any time.

To exercise any of these rights, please contact us at info@digitaltree.com.au. We will respond to your request within 30 days. In some circumstances, we may be required by law to retain certain information and may decline a request for deletion if it conflicts with a legal obligation.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our Services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without verified parental consent, we will take steps to delete that information promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The current version will always be available on our website at digitaltree.com.au/privacy. We encourage you to review this policy periodically. Material changes will be notified to existing clients directly.

12. Complaints

If you believe we have breached the Australian Privacy Principles or otherwise mishandled your personal information, please contact us first at info@digitaltree.com.au so we can attempt to resolve the matter.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Website: oaic.gov.au
• Phone: 1300 363 992
• GPO Box 5218, Sydney NSW 2001